On this episode from the June Land Broker Mastermind, Kasey Mock breaks down data on the real estate market, stating that there are too many Realtors for the current demand but believes that there is still enough opportunity for anyone to make a living or even earn a million dollars. He compares navigating a shifted market to how American buffaloes charge through storms instead of running away, emphasizing that leaning into challenges leads to faster success. Kasey stresses knowing one's numbers and viewing business as a math equation in order to adapt successfully during market shifts. He discusses agent categories based on performance levels and explains that churn during previous recessions primarily occurred in the middle tier rather than at the top or bottom levels.
Kasey discusses how the market has been impacted by various factors such as political circumstances, COVID-19, and low interest rates that have prevented necessary corrections from happening. He explains why it is crucial to understand market cycles and know your numbers to avoid making emotional decisions based on comparisons with neighbors or past trends. Being a local trusted advisor is still essential as people prefer doing business with someone they trust rather than going digital or remote. Kasey dives into how investment-grade properties, especially ranch land, are currently in high demand due to investors seeking diversification and wealth protection amidst anticipated economic changes.
Kasey emphasizes that it's necessary for real estate professionals to focus on managing their math equation (offense) rather than just riding the wave of favorable market conditions because eventually there will be a downturn (defense).